BitPay adds Cardlytics-powered rewards program to its crypto prepaid card

Cryptocurrency payments provider BitPay on Wednesday has added a rewards program to its prepaid card through a partnership with cash-back rewards platform Cardlytics (NASDAQ:CDLX).The rollout of the cash-back rewards program will occur over the next week, the release said.Cardlytics (CDLX), meanwhile, is managing the rewards in which BitPay cardholders automatically receive up to 15% cash back on purchases every time their card is used at participating retailers.“Working with BitPay, we offer their crypto cardholders a customized shopping experience where they can earn cash back making the BitPay Card easy to use anytime they shop,” said Farrell Hudzik, executive vice president, Financial Institutions, Cardlytics. Note that the BitPay Card allows customers to instantly convert cryptos such as bitcoin (BTC-USD) into U.S. dollars. The card can also be used for online purchases and to withdraw cash from ATMs.In the beginning of April, BitPay enabled merchants to receive payments from the Lightning Network.