Binance Partners With Khaby Lame To Drive Web3 Adoption

Binance, a cryptocurrency exchange platform, has partnered with Khaby Lame, the most popular TikTok creator, to promote Web3. The influencer would represent the exchange as a global brand ambassador while dispelling myths about the blockchain and cryptocurrency industries. Meet our new brand ambassador @KhabyLame, the most followed creator on TikTok 🤲🏾 Through this partnership we will:🔸Drive crypto education 🔸Launch exclusive Khaby Lame NFT collections🔸Debunk crypto & Web3 myths🔸Grow the industry & #Binance ecosystem Welcome aboard Khaby! pic.twitter.com/pZi36Lcwl7 — Binance (@binance) June 30, 2022 Lame has 142 Million Followers on TikTok With his videos calling out DIY content creators who overcomplicate things, Khaby Lame gained 142 million followers on the social media platform TikTok and quickly became popular. He performs his signature move of raising both of his palms as he offers humorous life tips that make things simpler. Lame claims that his collaboration with Binance “aligns wonderfully” with what he typically does: simplify and make complex situations enjoyable. He added, “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them,” The TikTok star’s onboarding into Binance continues the company’s efforts to collaborate with well-known celebrities. Additionally, Binance and football star Cristiano Ronaldo teamed up last week to offer his follow...